Marketing Assignment Example | Topics and Well Written Essays - 750 words

Marketing - Assignment ExampleThe market parcel out of iPad is also luxuriously because Apple is a pi undivideder in the technology. Though other companies such as Samsung have launched corresponding prototypes, these companies do not have the first mover advantage. Thus the most relevant strategy for iPad given over its position is a wide amount of promotion. Apple should invest in promoting this harvest-feast to improve on the sales of the product. Find 2 examples of mission statements. Do you think these statements reflect the companies? Mission Statement of coca plant Cola To refresh the world to inspire moments of optimism and happiness and to create value and make a disagreement (Coca-Cola). This statement reflects the new image of Coca-Cola that has been developed through the most recent campaign. TV advertisements promoting the product visualize happy people being refreshed. This mission statement portrays the company as an organization brining optimism and warmth fo r its customers. It however, misses one big element and that is taste. Mission Statement of Facebook Facebooks mission is to give people the power to share and make the world more(prenominal) open and connected (Facebook). This mission statement reflects a company center on the people and how to improve on their sharing experience. Facebooks mission shows that the company values its users and is piss around improving their experience. It talks about connectedness and openness and thus works for the company kindred this. 2Peapod, the nations leading internet grocer, understanding growing demographic and social ethnic macro environmental trends,allows non-traditional households, such as sensation working parent households to order more than 8,000 securities industry items online and have them delivered to home. Can you think of an example of how drink marketers might alter an existing product or service, or create something new to satisfy the unique needs of the non-traditiona l single working parent households? nonpareil way in which beverage marketers may alter existing products is by offering smaller packs for non-traditional single working parents. Such parents are not interested in buying economy packs since most of the product is wasted as they do not have large families to consume the product. Also within single working parent households, there is a greater need for getting food ready quickly. The beverage industry needs to focus on providing quick solutions such as easy to make cocoa or 5 minute coffee. The single parent household is also willing to offer more price for premium products as they can afford product because they do not have to supply to a large family. Here beverage industries can offer new varieties and flavors to such households. When we purchase products or services we go through a decision process Step 1 Need credit rating Step 2 Information search Step 3 - Evaluation of alternatives Step 4 - purchase Decision Step 5 Post- purchase Behavior.Identify a recent purchase made by you and define what role the products marketer played, if any, in getting you through the process.Comment on the posture of the marketer in someone elses discussion post vs. your products marketer. Recently I brought a new android phone by HTC. Before making the purchase, I went online and searched for android phones with good reviews. I also kept my price range in mind. The marketer in this case helped me to a limited extent. He provided the platform where I would be able to easily gather information. The marketer by